Joe Rogan might see something in the Bud Light boycott that no one else sees.
In a recent episode of “The Joe Rogan Experience,” Rogan discusses the Bud Light boycott with fellow comedians Shane Gillis, Mark Normand, and Ari Shaffir.
While his three guests believe people will forget about Bud Light’s campaign with transgender influencer Dylan Mulvaney, Rogan disagrees.
“There’s never been a brand that’s been hit like this before. This is a big deal,” Rogan said.
According to the New York Post, Bud Light sales have just suffered their worst week ever, with a fall of 25.7%. This follows a 24.6% drop in sales just last week, and the sixth consecutive week sales have plummeted since the Mulvaney campaign went public on April 1.
Dave Rubin has seen the stats and agrees with Rogan, saying “I don’t think Bud Light is coming back from this in any functional way, any time soon.”
However, Shane Gillis is convinced that Pride Month will save Bud Light.
“I swear to God, though, they’re going to get saved this month. Every single company on earth is going to do a gay commercial, all of June,” Gillis says.
While both Rubin and Rogan believe the bleeding will not stop for Bud Light, Rubin agrees that most companies will still be doing their best to seem like LGBTQ allies.
“We know it’s coming,” Rubin says.
But some have already been facing backlash.
According to the Daily Wire, Target is now coming under fire for donating more than $2.1 million to GLSEN — a company that supports “affirming learning environments for LGBTQ youth” and activates “supportive educators.”
GLSEN is even actively promoted in Target’s online store.
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