Republican Rep. Lauren Boebert of Colorado is calling for people to boycott The North Face. The congresswoman’s call for conservatives to target the clothing and gear company is apparently in response to the brand’s promotion of the LGBT movement.
The North Face recently released a video featuring drag queen Pattie Gonia. “Hi, it’s me Pattie Gonia, a real-life homosexual,” the drag queen said in a video, adding, “today I’m here with the North Face. We are here to invite you to come out,” the gay man said, pausing before adding, “in nature with us!” The video marks the company’s second straight year featuring the drag queen in a video.
Boebert called for a boycott against the company.
“Well, I guess North Face wanted to get a taste of what conservatives did to Bud Light and Target. How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates? It’s time to boycott ANY product North Face has ever made. Let’s make it as shameful to wear North Face as it is to drink Bud Light!” Boebert tweeted.
Anheuser-Busch has been facing consumer backlash for having transgender figure Dylan Mulvaney promote its Bud Light beer.
“North Face really told Bud Light, ‘Hold my beer,'” actor Kevin Sorbo quipped when sharing The North Face’s recent Pattie Gonia video.
Target has also recently been facing backlash for promoting the LGBT movement, including by offering pro-LGBT products for kids and babies.
The company was also offering a few items from Abprallen, a brand that has offered a pin that says “Satan respects pronouns.” That pin was not part of Target’s offerings, and it seems that Target has removed Abprallen products from its site.
“For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month. Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement. “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”
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